Etz is an artisanal vodka brand made from Israeli pomegranates. The word "etz" in Hebrew means "tree," and was the visual basis for the branding of this liquor. Taking this word and abstracting it into a typographic mark reminiscent of tree branches or roots, and designing it in the style of modern Israeli art with crisp, clean, and sharp lines gives the consumer a taste of the product by simply looking at it.
Burning Man is a yearly festival that brings inventors and makers of all sorts to the desert lands of Nevada. Here, these artists flex their creative muscles, creating sculptures, choreographing performances, and engaging in group activities surrounding a specific theme for that year. At the end of the week, all traces of the festival are burned to the ground, leaving no trace of the event, hence the name "Burning Man." This was the overarching concept behind the branding for this year's festival; everything was to be made from wood or other flammable materials. The logo is based off of the wood structures that are built and then set aflame.
What The Snowman Learned About Love
“What The Snowman Learned About Love” is a lyric book that I illustrated for a song of the same title by the band Stars. It’s a very short but beautiful song about how a snowman falls in love with the sun, but due to the sun’s heat begins to melt and eventually dies. While the story is quite dark, the song is written in a really sweet and almost lighthearted way. It is sad but beautiful. Since the song is so short and simple, I decided to build and illustrate it in a similar way.
The book itself is super small, at three by three inches. The book is illustrated using simple black line work, which is representative of the simplistic language and the sweet and light musical flow of the song. Each spread has a single line of the song, which makes the viewer focus on the few words that there are. It also helps to highlight the actual story of the song, fleshing out and giving importance to it. The colors of the paper used is in reference to the heat the snowman is feeling over the course of the song. It begins in blue, where the snowman is still at a comfortable temperature. As the sun rises and the snowman begins to melt, the paper turns to yellow. At the peak of the song, the book is momentarily pinky-red, where the snowman is feeling the brunt of the heat. The book then moves back to yellow and then to blue and the sun sets and the snowman is nothing but a puddle.
The book sits in this clear acrylic box which is designed to be reminiscent of an ice cube, which is a nod to the icey nature of the snowman. It also represents keeping the snowman frozen; when the book is closed and in the case, the snowman is safe and untouched. When opened, one begins the chain of events that lead to hit eventual death, away from the frozen safety of the ice cube.
Hanukkit is a Hanukkah holiday kit comprised of a flat-pack menorah and dreidle. The dreidle on its own was originally created for a Swedish design themed holiday market called Stockhome, which was conceived by myself and two other students in The Hatchery at Tyler School of Art. I expanded on the piece, adding a flat-pack menorah. The kit works by popping the individual parts out of each piece of wood, and then fitting the pieces into each other. No glue needed and the kit is super easy to put together. The resulting menorah and dreidle are stable, fully functioning, and well designed staples for all eight nights of holiday celebration.
Dear Dad is a monthly zine on the female experience that consists of a curated collection of artworks, essays, and poems by women about what it is to be a woman in day-to-day life. Each issue covers a different topic or umbrella theme that all the works inside will relate to. For example, the issue “Power” has works that deal with the many different ways that forces of power play into women’s lives, be it a lack of power or the taking back of power.
The overall style of the zine is simple, modern, and subversive. The content, all of which I either made or curated, is meant to speak for itself. The color palette is made up of muted pinks and punchy reds, which is a nod to stereotypically gendered colors while aiming to break free from them.
American Heartland is a line of single-serve corn cereals for kids straight from the fields of American farms. Each cereal box is designed to imitate the farms that these cereals come from, complete with barn signage with descriptions and nutritional information of the products. There are corn chex, flakes, and pops, each with their own color barn. American Heartland cereals also come in fully recyclable packaging, whether they end up in a bin or as your kid's toy!
Eve is a satirical line of soap products for feminine care. There is a common misconception that vaginas need to be cleaned with all sorts of products, when the reality is that many of these soaps in fact strip vaginas of their natural protectants, and can be incredibly harmful to women's bodies. These soaps are labeled with ironic descriptions with the intent of sending a message to the woman who might pick this up in the store; you don't need this!
A Passover Haggadah, or הגדה של פסח, is a redesign of the traditional Jewish haggadah. A haggadah is essentially the guidebook to the Passover seder, with all the ritual aspects, the prayers, the story, and rabbinical dialogue that relates to the traditional meal. These books are often very dense, a little boring, and very text-heavy, with little to no imagery. I decided to make a haggadah that was a little shorter and a little more engaging. The text is in both English and Hebrew (or Aramaic in some places) to appeal to the more “traditional” crowd. The color palette is super bright and graphic, and the illustrations I created are geometric and quirky, all in attempt to make the book more fun and engaging for both children and adults.
Global Grounds is a line of coffee that comes from three countries; Nigeria, Turkey, and Peru. Global Grounds harvests their coffee ethically from small, local plantations from each country with the intention to bring the authentic taste and quality of each type of coffee to the surrounding world. Each package, is made from recyclable papers designed to keep the coffee grounds fresh, and printed with images of farmers from each one of the countries harvesting the product. The labels are designed using common shapes found in textiles of each country in an effort to bring as much of the experience of the country through visually as one gets through the taste of the product.
Killjoy Kollective is a feminist clothing and accessory brand that makes t-shirts, hats, watches, and other products printed with intersectional feminist and political phrases. Killjoy Kollective was created in collaboration with Michele Wiesen, starting with our winter line, which you can see in the photos below. We are currently working on more products which are in pre-production, which you can also see below, and we are hoping to put them up for sale on our website, killjoykollective.com, in the near future.
What I Learned
“What I Learned” is a small publication of an essay written by Emma Lindsay which was laid out and illustrated by myself. The piece is about one woman’s experiences with sexual assault, and her understanding of the personal and societal issues surrounding those experiences. I illustrated this article in a way that was evocative of the things she was writing about without being graphic or exploitative. This led to me making imagery that were mostly typographic pull-quotes from the article itself. The lettering is done very texturally, aimed mostly and making the viewer feel the uncomfortable emotions described in the essay. Take the prickly feel of the title, or the strange fuzzy lettering of some of these quotes. Hands are a recurring element in these illustrations and are, again, referential without being too graphic. Each illustration relates directly back to the text, and serves to both keep the reader engaged and also to give the reader the occasional break from the heavy subject matter.